Webinar: Making Social, Social
The Voice Behind “Don’t Do Crime”: A Conversation with Greensboro PD’s Patrick DeSota
If you’re on social media, you’ve probably run into the Greensboro Police Department’s Facebook page. With 273,000 followers, it’s one of the most recognizable government pages in the state, and its tone has made “Don’t do crime” a familiar line for many of us.
Now you can meet the person behind it.
Meet Patrick DeSota
Patrick DeSota is the Public Information Coordinator for the Greensboro Police Department. Before moving into local government, he spent more than 15 years in broadcast media and was a nominee for the Academy of Country Music’s Large Market Radio Show award. He earned his Broadcast Journalism degree from East Carolina University in 2014.
What You’ll Learn
DeSota will join us on
Friday, Nov. 13, at 10 a.m. to talk about:
- Making the leap. What it takes to move from the private sector to the public sector.
- Earning attention. The tactics he has used to build a social media following.
- Setting the direction. His goals and objectives for the department’s communications.
Whether you’re new to government communications or have years of experience, this is a chance to hear how a personality-driven approach can work for a public safety agency.



